Solutions
5 Dynamics has a unique process-based model that pertains to any enterprise where people meet process. Our customers come from businesses as diverse as hospitals and healthcare, insurance, consumer products, enterprise software, hardware, pharmaceuticals, biotech, consumer internet, food and beverage, social networking sites, leading universities, non-profits, many more.
Regardless of the industry, we assist companies with the following issues:
- Process improvement
- Project management
- Leadership development
- Team performance
- Conflict reduction
- Engagement
- Sales
- Performance management
Within a large process, there are numerous steps with their own "Dynamics." We use this term to refer to a specific type of focus, thinking, behavior, perception. Individuals carry their own corresponding preferences, called "Energies." There are four Energies, and within our model, five Dynamics. (The Fifth Dynamic has to do with evaluation.)
Here's an illustration of how it works with a generalized sales process:
| Process Step | Required Dynamic in the Work | Required Energy in a Person |
|---|---|---|
| 1. Understand the prospect's complete situation and develop creative solutions | Explore: Developing creative ideas, synthesizing concepts, brainstorming. | Explore: "I really enjoy seeing the big picture, developing creative new approaches, and shaping the strategy." |
| 2. Build rapport throughout the client organization as you engage people and move toward a proposal | Excite: Promote the original idea inside or outside your organization. | Excite: "I enjoy getting other people excited and optimistic about ideas and possibilities." |
| 3. Write the detailed proposal, including a budget, timetable, legal and technical specifications, financial data, etc. | Examine: Write the detailed proposal, including a budget, timetable, legal and technical specifications, financial data, etc. Negotiate. | Examine: "I enjoy planning, the details, and finding mistakes." |
| 4. Close the sale, implement and provide and post-sales support | Execute: Close the sale, implement and provide and post-sales support | Execute: "I see life as a giant checklist. I am proud of my ability to get it done!" |
| 5. Assess the preceding four dynamics and make adjustments for your next sales cycle. | Evaluate: Assess the preceding four dynamics and make adjustments for your next sales cycle. |
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From your own life experience, you can probably imagine how the right Energies and the right Dynamics at the right time and intensity will make or break a sale. The same model applies to any process.

